7 Reasons Small Businesses Should Use Video Email Marketing!
Charu - February 4, 2025 - Leave your thoughts. 10 min read
Imagine this: You're sipping your morning coffee, scrolling through a cluttered inbox, when suddenly an email catches your eye. It's not just another wall of text—it's a short, engaging video playing right there in your email. Intrigued, you click play, and before you know it, you're hooked.
That's the magic of video email marketing.
It hooks you instantly and holds your attention like no plain-text email ever could. It’s like moving from a silent, black-and-white film to a full-color, high-definition movie in seconds.
But don’t just take our word for it—research shows that video emails can increase ROI by a whopping 300% compared to traditional emails. It’s no wonder why businesses, especially small ones, are jumping on the video email bandwagon to connect with their audience and boost their sales.
In this article, we’ll break down the key benefits of using video in your email marketing strategy and show you how it can transform your engagement and conversions. Ready to see how? Let’s dive right in!
Why Use Videos in Email Marketing?
Video is, without question, the most popular content format in 2024. Research indicates video made up 82% of all internet traffic in 2022 and that 7 out of 10 teenagers spend over three hours daily watching mobile video content. Moreover, studies also show that viewers are likely to retain 95% of a message they watch on video as compared to 10% when reading text.
These statistics evidence the love audiences have for videos, which makes it a brilliant idea to include this popular content format in any marketing collaterals you produce (in this case, your emails!).
Integrating video into your email content not only enhances its value but also turns email into an effective distribution platform for your video. It’s a mutually beneficial strategy that works both ways.
Now, let’s dive straight into the top seven benefits that small businesses can reap by using video email marketing to promote their brand.
7 Benefits Of Video Email Marketing For Small Businesses
Small businesses can use video email marketing as part of their digital marketing campaigns to gain a better reach towards their audience. Let’s read on to find out the various advantages of a video email marketing:
1. Increased Engagement
Video email marketing is a powerful way to grab attention and connect with your audience on a deeper level. Visual content is more memorable, and videos have a lasting impact on viewers, making your message more likely to stick. This increased engagement can turn potential customers into loyal buyers.
2. Enhanced Brand Recognition
Engaging video content allows businesses to showcase their products and services in a unique and memorable way, helping build a strong brand identity.
When buyers consistently see captivating video emails, it reinforces brand recognition and trust. This familiarity increases the likelihood that customers will try new products or services after seeing them featured in eye-catching video ads.
3. Higher Email Open and Click-Through Rates
Video email marketing can significantly boost both open and click-through rates. Imagine receiving an email announcing an exciting new product launch—curious customers are likelier to open the email to explore its features, uses, and applications.
The dynamic nature of video draws users in, increasing engagement and driving higher click-through rates, making your marketing efforts more effective.
4. Improved Sales Conversion
Businesses today are skilled at tailoring products and services to meet the evolving needs of their target audience. When a brand sends a personalized video email showcasing a special festive sale or a tempting discount, customers are more likely to feel compelled to make a purchase. This targeted approach can be crucial to boosting sales conversions.
5. Better Cost-Effectiveness
Video email marketing is a cost-effective and time-efficient alternative to traditional marketing methods, making it ideal for small businesses.
With affordable online video-making tools and email automation, businesses can create impressive and engaging content without needing advanced technical skills. This approach also works great for promoting mobile apps—incorporating creative videos into your email campaigns can effectively showcase app features, highlight updates, and encourage downloads, making an effective tool for app marketing, all while staying within budget.
6. Drive New Leads with Captivating Videos
With the right video content, your message becomes memorable, your story sticks, and your leads have a compelling reason to engage, respond, and convert—creating real moments of connection that plain text simply can’t match.
7. Boosted Customer Retention
Video email marketing can play a significant role in boosting customer retention. Loyal customers often stick with brands that consistently engage with them and provide valuable content. Through tailored video updates, milestone celebrations, and exclusive offers, you can maintain strong connections with your audience.
By integrating video email marketing with insights from your call center software, you can further strengthen these relationships. For instance, if your call center data reveals common issues or frequently asked questions, create a video that directly addresses these concerns and showcases new features designed to solve them. Sending these videos through your email campaigns not only helps your current customers by providing them with useful information but also shows potential customers how your brand is proactive in meeting their needs.
Videos can thus have a substantial impact on how your email subscribers—and other prospects—perceive your brand.
Curious to know what type of videos you can include in your emails?
Types of Videos For Your Next Email Marketing Campaign
Here are some common video examples for your next email marketing campaign:
1. Product Demos
Demo videos effectively showcase how a product or service works, highlighting key benefits that attract and engage the audience. Including demo videos in your emails can help explain the value of your offerings to potential customers and encourage conversions.
For example, this product demo video from Animaker’s YouTube channel perfectly shows off the software’s capabilities as a powerful AI-driven platform for both beginners and professionals to create animated videos.
The video features several modules illustrating the new interface of the application and describing how users can create their own animated videos from scratch using several actions, such as changing the background color, adding text, animation effects, characters, actions to characters, special effects, and much more.
To ensure a polished presentation, you can also consider using an AI Voice Generator for the professional voiceovers for your product demos.
2. Explainer Videos
Explainer videos are a powerful addition to your video email marketing strategy. These short yet impactful videos can educate your audience about your business, whether it is a product feature or an industry-related topic.
For instance, this whiteboard explainer video from Slack is perfect for showcasing how Slack works to reduce noise and organize a non-streamlined workspace.
This video and other similar ones (there is a whole playlist on YouTube!) helped the brand gain more customer awareness and quickly become one of the most widely-used project management applications in the modern-day workplace.
Providing valuable information via explainer videos can help enhance your audience's understanding and foster trust in your brand. Incorporating explainer videos into your email campaigns is a powerful way to both educate and captivate your audience, driving higher engagement and compelling recipients to take meaningful action.
Creating animated explainer videos has never been easier with Animaker. With its user-friendly interface and extensive library of templates and characters, you can quickly produce professional-quality videos to boost your marketing efforts. Learn more about how to make an explainer video in the blog.
3. Behind-the-Scenes Videos
Behind-the-scenes videos offer a unique glimpse into your business operations, adding personality and authenticity to your brand.
They humanize your brand, allowing your target audience to resonate with your values and enticing them to fulfill your marketing or sales goals. An excellent example of this would be the BTS video from the viral launch of the LADBible app.
The docu-style video focuses on how LADBible launched its new app into space, in alignment with the brand’s humorous and edgy personality, to garner more downloads from users across the world. The campaign was a huge success and the video went on to win “Video of the Year” at The Big Chip Awards of 2016.
Thus, including this type of content in your email marketing campaigns can captivate your audience by showing them the people and processes behind your products or services.
4. Newsletters with Videos
Including videos in your newsletters can significantly enhance your email marketing campaigns. Instead of relying solely on text or static images, video newsletters provide an engaging and interactive way to convey your message, showcase products, and update your audience.
For example, Manors sends out newsletters featuring their Frontier Collection, showcasing a campaign film at the top, drawing readers in with engaging visuals. It combines multimedia elements with product highlights, creating an immersive shopping experience.
The video serves as a hook, while the detailed product descriptions and links encourage conversions.
5. Event Promotions
Announcing an event through a video in your email campaign is an incredibly effective way to capture attention and boost engagement. Unlike traditional text-based invites, a well-crafted video adds a dynamic touch that immediately grabs your audience's interest.
Whether you're hosting a webinar, product launch, or industry conference, a short, engaging video in your email can paint a vivid picture of the experience attendees can expect.
You can showcase highlights from past events, offering subscribers a glimpse of the experience and creating excitement for the upcoming event. This sneak peek builds anticipation and sets the stage for what’s in store.
Check out the example by Airtable above. They promoted their webinar event through email by highlighting its key features along with a clear CTA to drive attendance. The email also ensures recipients that they can access the webinar on-demand if unable to attend it live.
Want to try out videos in your next email marketing campaign but not sure how to begin? Follow these tips to create immersive visual experiences for your email subscribers.
Tips To Create Compelling Videos For Email Marketing
Here are some tips to help small businesses maximize the impact of video email marketing:
1. Personalize Your Videos: Create video content that speaks directly to your specific audience by addressing their unique pain points and needs. This level of personalization not only helps your videos resonate more deeply but also ensures your small business marketing efforts stand out in the crowded inbox, capturing attention and fostering stronger connections.
2. Keep it Short and Engaging: With attention spans at an all-time low, aim for videos that are 60 seconds or less. Capture your audience's interest quickly with a strong hook and striking visuals that keep them engaged throughout the video.
3. Optimize For Mobile-Friendliness: Since most people check emails on their phones, ensure your videos are optimized for smaller screens. Mobile-friendly videos should load quickly and play smoothly on all devices.
4. Add a Call To Action: Guide your viewers through the next steps by including clear and compelling calls to action (CTAs). Whether you want them to visit your website, make a purchase, or sign up for a newsletter, strategically placed CTAs at key points in your video are essential to driving conversions.
5. Leverage Email Automation: Maximize the effectiveness of your video email campaigns by automating them for timely delivery and consistent outreach. Automation ensures your videos reach your subscribers at optimal times, increasing engagement and ensuring a steady connection with your audience.
6. Test and Refine: Track the performance of every video email marketing campaign by analyzing metrics such as open rates, click-through rates (CTR), and conversions. Use this feedback to refine your strategy, making adjustments at the drawing board to create even more compelling and effective video content with each iteration.
Boost Your Marketing Success with Video Emails
Small businesses that embrace video email marketing tap into a powerful tool to achieve tangible results in today’s dynamic digital landscape. You can use video content to promote your brand, highlight your products or services, and allow for more individualized consumer interactions. Videos can also help you reach a wider audience on social media, enhance email deliverability, and track email metrics more effectively.
Using creative video formats, personalization, and email automation, businesses can effectively engage their audience and build a strong brand voice while driving impactful outcomes. As you implement video email marketing, we recommend remaining flexible, monitoring performance, and adapting to any adjustments that need to be made. When executed properly, video email marketing can become a game-changing asset in your small business's marketing toolkit, driving growth and success.
