20 Impactful Training Video Examples [+ Why They Work!]
Shreshtra - September 25, 2024 - Leave your thoughts. 14 min read
Training videos have become a superhero for effective learning and development strategies.
Whether you're onboarding new employees, upskilling your current workforce, or educating customers, training videos provide a versatile and efficient medium to achieve your learning objectives.
They come in various formats, each designed to suit different learning needs and preferences. From screencasts and how-to demonstrations to animations and scenario-based simulations, there's a training video style for every purpose.
These videos not only enhance understanding and retention but also offer the flexibility for learners to engage with the content at their own pace.
In this article, we will see the best training video examples -
- Apple - Product Training
- Google - Diversity Training
- Amazon - Technical skills training
- Deloitte - New Hires Training
- Kaspersky - Cybersecurity Training
- Deloitte - Customer Onboarding Training
- Gong - Sales Training
- Indeed - Customer Service Training
- Ernst & Young - Information Assurance Training
- McDonald - Cheeseburger Training
- Dunkin’ Donuts - New hire orientation
- Notion - Tool Training
- Zoho - Employee Onboarding
- TalentLMS - Remote Work training
- Reachout - Anti-discrimination training
- NVFC - Health & Safety Training
- Grafton Group - Ethics & Compliance Training
- SafetyCulture - Food Safety Guidelines Training
- Sentis - Safety Attitude Training
- Communication Training For Teams
By exploring these different training video examples, you can gain insights into creating your own effective training videos, ultimately fostering a more knowledgeable and skilled workforce.
Let’s begin!
Effective training video examples
Some of the most effective employee training videos include -
1. Apple - Product Training
This video by Apple shows new features of Apple Intelligence designed to aid users with writing, images, Siri, notifications, and memories. It demonstrates how these new features can be efficiently used in the products that users use every day while emphasizing that Apple Intelligence is designed with privacy in mind.
What makes it effective:
This 5-minute product training video is effective as it highlights privacy and showcases practical AI applications on Apple devices clearly and engagingly for both users and employees.
2. Google - Diversity Training
This live-action video from Google highlights the importance of diversity and inclusion in shaping a successful society and workplace. It also shows diverse employees in leadership positions sharing their experiences working with Google.
What makes it effective:
The personal stories of employees create a strong personal connection with viewers. Google's transparency in sharing workforce data and its dedication to increasing representation demonstrate a genuine commitment to fostering diversity in the workplace.
This combination of personal anecdotes and transparent data highlights their sincere efforts toward diversity and inclusion.
3. Amazon - Technical skills training
This training video teaches the viewers how to set up Amazon Managed Grafana, a service provided by Amazon Web Services (AWS) with Okta, an access management service, for seamless access control for organizations. It demonstrates the step-by-step process of setting up the tools, highlighting the importance of configuring attributes, roles, and user access.
What makes it effective:
The tutorial effectively demonstrates the setup process for Amazon Managed Grafana with Okta through a practical and detailed walkthrough. This visual guide is ideal for organizations seeking to streamline the integration of these tools.
4. Deloitte - New Hires Training
Deloitte’s interactive video immerses viewers in different real-life scenarios, where they can navigate the challenges firsthand.
What makes it effective:
These types of videos simulate an experience within the office environment, allowing new hires to interact with the company's culture and values. This way, employees can use their problem solving skills and learn from different outcomes.
5. Kaspersky - Cybersecurity Training
This cybersecurity awareness video by Kaspersky explains malware infecting computers, how it happens, how to remove it, and how to prevent future infections. It also explains different types of malware and how to protect your computer from them.
What makes it effective:
This video provides clear information on malware, how it infects computers, and how to protect against it. The step-by-step guide with engaging animations on removing malware and tips for prevention make it easy for viewers to understand and take action.
6. Deloitte - Customer Onboarding Training
This Customer Onboarding video by Deloitte shows how customers can open their accounts in 2 minutes using Deloitte Digital Bank without having to wait in lines or filling out lengthy documents.
What makes it effective:
This video is effective as it demonstrates the two main purposes of a Digital Bank—the simplicity and speed of opening an account with Deloitte Digital Bank. Moreover, the video’s emphasis on using technologies like facial recognition and blockchain to create a secure digital identity makes users feel confident about the safety and security of their personal information during the onboarding process.
7. Gong - Sales Training
This Gong training video shows sales representatives how to master the art of handling objections to close more deals. It helps identify five different types of objections that vary in difficulty and provides step-by-step instructions for handling them.
What makes it effective:
This training video is effective as it offers practical examples for handling objections and emphasizes the importance of clarifying, validating, and reframing objections to ensure successful sales outcomes.
8. Indeed - Customer Service Training
This video by Indeed discusses the importance of customer service and how to improve customer service skills. It provides six tips for improving customer service skills, including active listening, empathy, problem-solving, effective communication, following company protocols, and product knowledge.
What makes it effective:
The video showcases various customer service scenarios and offers practical suggestions to enhance communication skills. By illustrating real-life examples, it helps employees understand how to handle different situations with confidence and professionalism.
9. Ernst & Young - Information Assurance Training
This video humorously highlights the risks of sharing confidential information via unapproved email services instead of authorized ones. It demonstrates how some email services scan emails before sending, which violates the organization’s data security protocols.
What makes it effective:
The video's entertaining approach keeps viewers engaged while emphasizing the importance of adhering to approved methods for maintaining data security.
10. McDonald - Cheeseburger Training
This quick video offers a glimpse into McDonald’s signature burger-making process. It shows the proper technique and ingredients that are required to make the cheeseburger.
What makes it effective:
The video's first-person view helps new employees understand the kitchen's layout and the cheeseburger-making process. It also highlights details like the names of the bun parts ("crown" and "heel"), ensuring a quick understanding of terminologies.
These videos are not only informative for employees but also captivating for customers, who are intrigued by the process of how their cheeseburgers are made.
11. Dunkin’ Donuts - New hire orientation
In this video, Scott Fanning, a Dunkin’ Donuts Franchisee, welcomes new team members to the Dunkin’ Donuts family and shares the three goals that define the company.
Fanning emphasizes that each team member plays a critical role in achieving these goals and encourages them to have fun while doing so.
What makes it effective:
This video is effective because it establishes a personal connection by introducing the franchisee, Scott Fanning, and expressing gratitude for employees joining the team. It also clearly outlines Dunkin Donuts' goals, emphasizes the importance of customer service, and motivates employees to take pride in their work.
12. Notion - Tool Training
This video by Notion is a video guide on the tool’s advanced features. It explains how to use and customize databases, including creating, managing, switching between different views, and creating templates.
What makes it effective:
Since this video contains a screencast with just a voiceover and no background music, it is easier for viewers to learn effectively without any distractions. With clear instructions in this video, users will feel confident in setting up and organizing workflows across projects in Notion by the end.
13. Zoho - Employee Onboarding
This video provides an overview of Zoho People HRMS, an HR management system that simplifies employee HR processes.
It highlights features like the dashboard, services, self-service, organization, leave management, attendance, performance management, timesheets, files, tasks, approvals, and cases from an employee’s perspective.
What makes it effective:
The screencast guide clearly outlines and demonstrates the different features of this software. This video is effective and helpful for new employees to streamline HR processes, making their day-to-day HR tasks more manageable and efficient.
14. TalentLMS - Remote Work training
This video from TalentLMS discusses the challenges faced by eLearning teams and highlights the benefits of successful team building for online learning. It also details six essential steps for establishing effective eLearning teams, highlighting the significance of team building in an online setting.
What makes it effective:
This video is effective as it is short and to the point without including unnecessary information. It also shows the different steps engagingly with text animations and icons.
15. Reachout - Anti-discrimination training
The video discusses workplace bullying, which includes both obvious and subtle behavior aimed at workers. It suggests checking company policies, talking to trusted individuals, confronting the bully, or escalating the issue to authorities if necessary, emphasizing that no one should tolerate such mistreatment.
What makes it effective:
This short video uses animation to show different types of workplace bullying. The animated characters and storytelling used will evoke emotions in the viewer, making it easier to connect with the video's objective.
16. NVFC - Health & Safety Training
This short video by NVFC shows the hazards firefighters face and the precautions they must take to protect themselves from toxins and cancer-causing carcinogens. It emphasizes the importance of proper gear and decontamination procedures to ensure their safety and long-term health.
What makes it effective:
This video uses bright colors associated with the fire department to capture attention and convey urgency, making the information more engaging and memorable for viewers. The vibrant visuals and animations, combined with clear and concise messaging, effectively communicate key points, ensuring that firefighters understand and retain the critical information presented.
17. Grafton Group - Ethics & Compliance Training
This video emphasizes the importance of speaking up if you suspect fraud to protect yourself, colleagues, and the company. It outlines the process for raising concerns about criminal activity, reputation damage, falsifying documents, and more.
What makes it effective:
This video is effective because it clearly and concisely communicates the importance of speaking up. Engaging animations help visually reinforce key points and keep viewers interested. The step-by-step process outlined makes it easy to understand how to raise concerns about potential fraud.
18. SafetyCulture - Food Safety Guidelines Training
This video discusses GMP guidelines for maintaining quality in the production of cosmetics, food, and pharmaceuticals. It emphasizes the importance of inspections, quality audits, and proper training for staff.
What makes it effective:
The use of animations in this video helps simplify the entire process from start to finish and keeps viewers interested. By explaining the steps involved before market distribution in detail, the video ensures that employees are well-informed about the guidelines, enhancing their awareness and compliance.
19. Sentis - Safety Attitude Training
This video by Sentis emphasizes the impact of attitudes on workplace safety through the Attitude-Behaviour-Results (ABR) model. This model illustrates how attitudes influence behaviors, which in turn affect outcomes or results.
The video narrates the story of Mark and Sean, two workers with different attitudes towards safety. The video highlights the importance of maintaining a safety-first mindset to achieve desired outcomes both at work and at home.
What makes it effective:
The 3D animations used in this video make it engaging to watch. Moreover, the two different scenarios show varied outcomes, which will prompt the viewers to take the training seriously.
20. Communication Training For Teams
This whiteboard video by Corporate Trainer Dana Brownlee discusses common team communication mistakes and offers recommendations for improvement, such as customizing communication modes, avoiding overuse of email, and clearly defining action items. It emphasizes the importance of effective communication in team dynamics.
What makes it effective:
This video showcases the issues clearly and provides practical tips and solutions for immediate implementation. Moreover, the engaging whiteboard style enhances understanding and retention of key concepts.
These are the 20 best training video examples. Now, we will look at -
What makes training videos effective?
The main key factors that make training videos effective are -
1. Engaging Content
High-quality visuals, animations, audio, and interactive elements capture learners' attention and maintain their interest, making the material more engaging and easier to understand.
2. Structured Format
Well-organized content, clear objectives, and relevant information ensure that learners can follow along easily and grasp key concepts without feeling overwhelmed.
3. Real-Life Scenarios
Incorporating practical examples and real-world scenarios helps learners relate to the material and understand how to apply it in their daily work. They will also understand the outcomes of different scenarios.
4. Accessibility
Training videos can be accessed anytime, anywhere, allowing learners to engage with the content at their own pace and on their own schedule, which enhances convenience and flexibility.
Moreover, training videos with subtitles are more effective as they cater to non-native speakers and individuals with hearing impairments, enhancing accessibility and comprehension for a wider audience.
5. Reinforcement
The ability to pause, rewind, and replay sections of the video ensures that learners can review and reinforce key points, helping in better retention and comprehension.
These are the main key factors that make a training video effective. Now, let’s look at different training video examples and the reasons why they are effective.
Steps on creating epic training videos
1. A Strong Script
First and foremost, a great training video requires a proper, well-structured script. So, identify the objectives of the video, research and gather content that is up-to-date, and script it using simple language.
2. Style of the training video
Next comes the part where you decide on the style of the training video. In the above examples, we saw different styles like whiteboard, animated, live-action, interactive, screencast, etc. Choose one that best suits your organization's needs.
If you’re unsure, maybe we can help. Check out this short example training video.
Isn’t this a great training video for a corporate setting? This short video has animated characters, office backgrounds, properties, and AI voiceovers.
Additionally, it also has storytelling and interactive elements that will keep the employees engaged and participating.
It allows the employees to choose an option in challenging situations and experience different outcomes in a risk-free environment.
This video is created using Animaker and then integrated into Articulate Storyline for interactivity.
Animaker is an online platform powered by AI that can create professional quality animated videos with ease.
It has 150M+ assets containing animated characters of different ages, sizes, and professions, as well as animated actions, backgrounds, properties, icons, and more.
Additionally, Animaker offers a range of awesome Learning and Development (L&D) video templates specifically designed to streamline the training video creation process.
These templates cater to various training needs - be it onboarding, compliance, employee development, or sales - allowing L&D teams to quickly customize and produce engaging content tailored to their employees.
With these resources, organizations can effectively enhance their training programs and maximize learner engagement.
Moreover, Animaker’s AI-powered features, like AI voiceover and AI subtitle generator, make video creation so much simpler while also helping cater to a global audience.
Once you choose a style, the next step is to create the video.
3. Create & distribute your training video
Apart from Animaker, there are many other tools that can help create training videos of different styles. If you’re curious about them, check out the link provided.
However, if you wish to make training videos with animaker, we are happy to help. Click on the link for a thorough guide on how to create training videos with Animaker.
Once you create your training videos, it is important to distribute them.
For widespread accessibility across all devices, hosting ensures your training videos are available to employees working remotely and globally.
While YouTube is excellent for general use, businesses often need tailored solutions offering enhanced hosting and distribution features, especially for employee training.
You can use Learning Management System (LMS) tools such as Docebo and TalentLMS.
These platforms not only host your content but also provide comprehensive options for sharing and managing training videos effectively within organizational settings.
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Training videos are vital tools in modern learning and development, offering effective ways to educate and engage learners across diverse fields.
From sales techniques to workplace safety, training videos help deliver essential knowledge and skills.
We hope the examples shared in this article have inspired ideas for creating your next impactful training video.
To bring your ideas to life with engaging and creative training videos, why not use Animaker, a versatile platform that simplifies the video-making process for everyone?
