How to Repurpose Video Content for Better ROI [11 ways + Examples!]

Using video content is no longer just a trend in digital marketing; it is a digital revolution, with 73% of businesses finding video marketing effective in helping achieve various goals. 

Image via HubSpot

However, the demand for fresh, high-quality videos can overwhelm marketers, as it requires substantial time and resources. 

This is where knowing how to repurpose video becomes crucial. By transforming existing content into new formats, you can maximize value and save valuable resources while maintaining audience engagement.

How to Repurpose Video Content for Maximum Engagement: Proven Methods

Repurposing video content is a smart way to extend its reach and boost engagement. Here are some proven strategies to repurpose your videos and drive greater impact across multiple platforms.

Let’s dive in!

1. Turn Testimonials into Social Media Ads
2. Break Long Form Videos into Reels and Shorts
3. Create Infographics Out of Explainer Videos
4. Convert Videos into Podcast Episodes
5. Reuse Videos to Enrich Your Landing Pages
6. Create Transcripts
7. Generate Video Snippets for SEO
8. Turn Them into GIFs and Animated Graphics
9. Club Multiple Videos into Roundups
10. Convert Instructional Videos into Guides
11. Bring them Together to Create a Knowledge Base

1. Turn Testimonials into Social Media Ads 

The latest trend

s in video marketing have shown that transforming customer testimonial videos into social media ads is an effective marketing strategy.

This strategy involves editing customer testimonial videos into short clips to emphasize key benefits and add brand visuals, captions, and compelling calls to action.

Here’s how to repurpose video testimonials:

• Select authentic and relatable testimonials.
• Edit them into 15 or 30-second clips suitable for social media platforms.
• Add captions, graphics, and music to grab attention.
• End with a clear call to action (e.g., “Shop now” or “Learn more”).

Why does it work?

• Builds Trust: Using real customer stories helps provide social proof and build trust in your brand.
• Drives Engagement: Short, relatable stories are effective in driving audience engagement.
• Boosts Conversions: Testimonial-based ads encourage viewers to take action, such as purchasing a product, signing up for a service, or visiting your website.

Here is an example of a social media customer testimonial video by Chewy—a pet food brand.

Image via Youtube

2. Break Long Form Videos into Reels and Shorts 

This involves slicing long-form videos, such as webinars, tutorials, or interviews, into shorter clips for Instagram Reels, TikTok, and YouTube Shorts. These bite-sized pieces highlight the most engaging or valuable moments from a long video.

Here is how it works:

• Identify the most impactful or attention-grabbing sections of your long video.
• Edit them into 15 to 60-second clips tailored to each platform’s video formats and audience.
• Add captions, transitions, fitting music, and platform-specific elements, such as trending sounds or hashtags.

Wondering why it works?

Here’s why:

• Short-form videos are quick and easy to consume, making them ideal for capturing viewers' attention and keeping them engaged for longer.
• Social media platforms prioritize short-form videos like reels and shorts, making your content more visible to a wider audience.

Here’s how Samsung’s Galaxy AI Instagram reel teases the arrival of a true AI companion. With over 107 million views in just 5 days, it’s a stellar example of how reels can generate immense buzz for your brand.

Image via Instagram

3. Create Infographics Out of Explainer Videos 

Just like you can turn videos to blogs using the right tools for those who are a fan of reading rather than watching, you can extract key insights or step-by-step instructions from explainer videos and turn them into visually engaging infographics for those who would like to get quick information through visual representation.

To do this, start by identifying the most important points from your video, such as steps, stats, or concepts. 

Use a design tool to create an infographic that visually communicates these ideas using graphics, icons, and minimal text. Share it across platforms like blogs, social media, or newsletters to extend your content's reach.

This strategy is effective because it makes complex information easier to understand and more engaging for audiences. They are highly shareable, attract attention quickly, and appeal to users who prefer visuals over lengthy videos, thereby increasing your content's effectiveness.

Below is an infographic created from Animaker’s explainer video on how to animate for beginners. Designed for visual learners, this infographic breaks down the core steps, making animation easy to grasp.

Source: Pinterest

4. Convert Videos into Podcast Episodes 

Repurpose the audio from your video content to create podcast episodes. This involves extracting valuable insights or discussions from videos, editing them for clarity, and formatting them into engaging audio content. There are multiple content repurposing tools that can help you maximize your content reach. 

This is how you can do it:

• Identify videos with informative or conversational content, such as interviews, webinars, or tutorials.
• Consider using professional video editing services to ensure quality audio that meets industry standards.
• Add intros, outros, and episode titles to enhance professionalism and share on popular podcast platforms like Spotify, Apple Podcasts, etc.

Why it works:

• It taps into the growing audience of podcast listeners.
• It leverages existing material to create a new format.
• It demands less work compared to creating entirely new content.

An excellent example of this approach is App Masters, which has successfully transformed its YouTube videos into podcast episodes available on Spotify.

5. Reuse Videos to Enrich Your Landing Pages

Reusing videos to enrich landing pages involves strategically positioning them to boost user engagement and conversions. You can create product demos or testimonials videos and set them to autoplay without sound. You may also create and add subtitles for easier viewing. 

This approach enhances user engagement, effectively communicates information compared to text alone, and aids in converting visitors into leads.

To show videos on your website:

• Embed Video Players: Use platforms like YouTube, Vimeo, or custom hosting to embed videos directly into web pages.
• Use Pop-Ups: Implement video pop-ups for announcements or special promotions.
• Create a Dedicated Video Section: You can also create a "Media" or "Videos" tab to house all brand content in one location.

Here’s how Fenty Beauty’s homepage features diverse individuals demonstrating product usage and benefits, enhancing user experience and product appeal.

Image via Fenty Beauty

6. Create Transcripts

You can convert your video content into written transcripts to reach a wider audience. These word-for-word written versions of your videos can be shared on websites, blogs, or social media platforms, offering an alternative, text-based format of your video content.

Transcripts improve SEO by providing search engines with relevant text, which boosts discoverability. 

They also expand audience reach, catering to those who prefer reading or have hearing impairments while enhancing engagement by making video content easily accessible and memorable.

This example from YouTube shows an auto-generated transcript for an Animaker video. It’s possible to toggle the timestamps on or off, plus you may even upload your own transcript if you wish. 

Image via YouTube

7. Generate Video Snippets for SEO 

Create short, engaging video snippets from longer videos to improve your website's SEO performance. These snippets can be shared across social media or embedded in blog posts.

Here’s what you should do:

• Extract key moments or highlights from long videos.  
• Optimize the snippets with targeted keywords in titles, descriptions, and tags.
• Embed them on your website or blog for search engines to index them better. 

Here’s why it works:

Video content significantly enhances SEO by improving rankings and visibility. Additionally, short and focused video snippets tend to attract more views and interactions. These engaging clips, when shared across platforms, help drive even more traffic.

Check out how Animaker optimizes a series of video snippets with targeted keywords for its Instagram reels.

Image via Instagram

8. Turn Them into GIFs and Animated Graphics 

Convert sections of your video into GIFs, animated graphics, or captivating animations to create engaging, shareable content. 

Animaker is a great tool for this, allowing you to generate animated videos with ease. Its AI-powered platform offers thousands of customizable video templates and an extensive asset library, making it perfect for non-designers and professionals alike.

Here’s how to repurpose video into animation:

• Clip short segments and convert them into looped GIFs or animations. 
• Enhance them with appropriate text overlays, captions, or visual effects.

Why it works:

• GIFs and animations grab attention quickly, especially on platforms with fast-scrolling users. 
• Their concise format is perfect for sharing, increasing visibility, and driving engagement with minimal effort. 
• You can monetize these GIFs or animations to drive traffic to your content, products, or services, offering a way to make money online through creative marketing.

Here’s an example of a GIF extracted from an Animaker YouTube tutorial video on "How to make Animated Cartoon Videos using AI?" posted on their YouTube page.

9. Club Multiple Videos into Roundups 

This strategy involves combining multiple related videos into a single comprehensive roundup video, offering viewers a cohesive, topic-focused experience.

To repurpose video content using this strategy, you should:

• Identify videos with a shared theme or topic.
• Select notable highlights or clips and merge them into a single video with smooth transitions.
• Enhance with captions, voiceovers, or intro/outro segments for consistency. 

Why does it work?

• It delivers a convenient, curated experience for viewers, saving them time.
• Revitalizes older videos, extending their lifespan and audience reach.
• Increases engagement by presenting content in a fresh, engaging format.

This example from Google shows how you can mash up the most interesting bits of content or highlights from a year into one, easily digestible video. 

Image from YouTube

10. Convert Instructional Videos into Guides 

This allows you to turn detailed instructional videos into written guides, such as step-by-step manuals, blog posts, or eBooks. 

The how is simple. Extract key points from the video, structure them clearly, and pair them with relevant visuals or screenshots. You can host this on your website or share it as downloadable content.

This strategy caters to audiences who prefer reading over watching videos, enhances accessibility, and improves SEO by creating indexable text content. Additionally, guides offer lasting value and are easy to revisit, boosting audience engagement.

For example, this Animaker post on making animated videos from scratch does an excellent job of breaking down the tips offered in a YouTube tutorial on the same.

11. Bring them Together to Create a Knowledge Base 

A centralized knowledge base is a unified platform where you can organize and store your video content for easy access. This offers users comprehensive insights on a specific topic. 

Here’s how to repurpose video content to create a knowledge base:

• Group-related videos (e.g., tutorials, FAQs, or explainer videos). 
• Organize them logically for simple navigation using categories or tags. 
• You can host them on your website, YouTube, or a learning management system. Alternatively, you can utilize services such as Zendesk or Confluence.

Here’s why it works:

• Provides a one-stop resource for your audience. 
• Enhances user experience, keeping viewers engaged longer. 

The image below shows Animaker’s centralized knowledge base for easy access.

Image via Animaker

Conclusion

Repurposing video content is a highly effective strategy for maximizing its value across multiple platforms. By repurposing your video content, you can reach a broader audience, enhance engagement, and improve the customer experience. 

Understanding how to repurpose video content effectively is key to maximizing your marketing budget and achieving higher ROI with less effort. 

Whether it's transforming a tutorial into a podcast or utilizing video snippets for SEO, repurposing enables you to optimize your content without creating new content.

Take the time to implement these strategies and watch your engagement grow as your content becomes more accessible and engaging for your audience.