Are you pumped up and ready to start a vlog, but are worried about getting lost amongst gazillion other vloggers? Well, if I say that there is no competition, it would be evident that I am bluffing. YouTube is indeed a sought after platform, and there are many users out there who are like… So […]

Since the inception of stories, social media platforms have evolved to a whole other level in terms of engagement. Gone are the days when you felt a little bit of guilt on seeing a message like this… This means nothing anymore because there is a whole other type of content still available for you to […]

You’d need to resize a video for Instagram if you want it to appear properly on the platform.  If you don’t, Instagram will automatically crop a part of your video which might make it look awkward. This will negatively impact your brand and the engagement of your video.  There are various size requirements depending on […]

Looking back at 2016, when Instagram copied Snapchat’s main feature–the ‘Stories’ format that lasts for 24 hours only–no one could have predicted that Instagram Stories would surpass its original version. Being available for a short period of time, Instagram Stories create the fear of missing out (FOMO) effect and therefore keep users engaged: Now, 500 […]

Guy Kawasaki helped Steve Jobs market the Macintosh. Known to many as the guy who made the word “Evangelism” famous, Guy is today an influential Author and Speaker in the field of Marketing and Entrepreneurship. He is also known for his recent work with Australia’s graphic design unicorn Canva as their Chief Evangelist. In this […]