Being a marketer, I’ve always been fascinated by the nexus between human emotions and marketing communications. It is truly remarkable to see how the latter can tap into the former and can result in influential decision making. Over the years, advertisers have managed to capitalize on a plethora of human emotions to get their product […]

The first few seconds are very crucial for a Youtube video. It decides whether the viewer would stick longer or bounce away to another one. Via Giphy Now, in these few seconds, you have to create a strong hook that makes the audiences look forward to more. Typically, having an intro into the first few […]

Everyone is inside their homes, locked down and maintaining social distancing to protect themselves. Who would have imagined being in the situation we are in right now? Definitely not me. A casual conversation with my colleagues at Animaker started this topic. “How really aware are we about pandemics?” We discussed the information we knew among […]

Be it any part of the world, right now everyone is isolated in their homes, protecting themselves from a deadly virus. The increasing cases of COVID 19 all over the world have made the authorities of different countries announce a lockdown to reduce the spread. The lockdown forces us to stay indoors and do our day to […]