Youtube Live

• • Youtube has Super chat! Anyone watching a live-stream can pay for their comment or message to be highlighted and pinned to the top of the chat window for up to five hours. This will make them stand out from the crowd and lets the streamer know that they're a big fan. It also lands a few extra bucks in the streamer's pocket.

• You can live stream video, which can later be saved (even permanently) on the platform or deleted as per your wish.
• YouTube is giving creators better tools for monetization - YouTube has a compelling offer for those with a subscriber base to live stream on its app--a 55% share cut of ad revenues.
• Available in 4K/60fps, 4K/30fps, 1080p60fps, 1080p30fps resolution.
• Supports continuous livestream for 36 hours.
• Mobile app versions have filters.
• YouTube shines in showing off the comments in a larger, easier to read window than seen on Facebook.

• YouTube mobile streaming available to just select users with subscribers over 10,000
• You have to download an encoder before you can start streaming, as this compresses your video so it will be available for viewing on more devices including mobile.
• No audience segmentation.
• The comments do not stay long enough.

STEP 5: Making of Live Videos

• Before you choose to go live, make sure that you have a strong WiFi connection.
• Suppose you are using a Live video tool for the first time, research a bit about the tool before hand and test it out. Check if the privacy setting "Only Me” is available or not. Shoot a live video for yourself in private mode and see how you can improvise on the second take.
• Having a Contingency Plan for the unexpected always helps. Develop a plan in case you have technical difficulties by updating your status about when you will join them back. Don’t leave them waiting and wondering about you.
• Choose a bright and a lively location.
• Add a captivating description for your live video. Your words can capture the interest of your followers as you give them the details of what your video is about.
• Let the conversation not be one-sided. Take questions and answer them. Make sure that you are interacting with them and not just lecturing! The whole point of going live is to have a good conversation.
• Make sure that you show the audience what they want to see. While it is good to show your face while interacting, they might want to see something more. Keep an eye on the comments section to check on what they want to see.
• Invite users to participate on Facebook and Twitter with hashtags.
• Facebook live has tagging options which improves your discoverability. Tag in your friends, share your location and brief them what you are doing.
• When you shoot a live video, encourage the viewers to interact and participate in the event. When people comment, you can ask someone to reply to their comments.
• Don’t forget to edit the live video after the broadcast. Trim the unnecessary to make your video look neat.

STEP 6: Craft a Clever Call to action

Any marketing content is incomplete without a call to action. In fact, it’s the CTA which defines your purpose of going live. If your objective is to grow your audience, ask them to share your video. Likewise, if you want them to purchase your products, give them the resources and links through which they can purchase.

Live video gives you open opportunities to make an immediate impression and achieve goals within the shortest possible time. And, if you have made a good impression with your video, it’s necessary to use that chance to convert them into your customers with a clever CTA!

STEP 7: Marketing strategy

You need to create a buzz before going live. You have to go all out and try to gain traction from all channels possible. Here are a few ways you can do that:

• Create a teaser for your live video: Give them a first-look teaser of how interesting your video could be and post them in social media at least a week before the event.
• Create a hashtag for the event: Creating a hashtag will help you to easily remind your audience about your live video while creating a buzz. You can remind them at specific intervals like going live in 20 minutes, 1 day, 1 week etc. This will be more effective if you are doing a series of live videos.
• Promote in other content: Another way to get people to join is by promoting it well before! Make different type of content where you mention your Live Video. Don’t forget to mention the date and time.
• Write a blog article exclusively about the live event: If your blog has a good number of readership, it would make sense to write an exclusive blog post on your event. Just give them a gist of what to expect along with benefits.
• Send Reminders: Also send out plenty of reminders in social media. Make sure it’s not too spammy though! Continue to post reminders while the stream is ongoing so that people will tune in and get involved.
• Create an FB Group: A good example of this is Liz Melville, the creator of the Busi-Mums Facebook group. She is an online business coach and Facebook marketing professional who helps working moms solve trouble in their lives. Her live videos get 100% reach and 100% engagement. She maintains a closed group which serves social media tips, guidance, and coaching. She hosts the Facebook Live Q&A every two weeks. While Liz will answer questions asked during the Live session, she also curates questions beforehand. Whenever she promotes the Live video, she invites her community to post questions in advance. This is how she gets 100 percent engagement.
• Use an email list: You can notify your own email list about your live event. Tell them the details of the event, share them the teaser, blog link and let them know what they are going to miss if they are not a part of it.

Bonus tips

• One way of creating this buzz is by doing live video as a series. After each video, you will have people talking about it. You will have return viewers in your next episode. Moreover, these return users will also talk to their peers. You’ll see much better engagement levels when you tackle live videos this way.
• When announcing an event on Live video, you need to be sure to have a URL that can be easily remembered that you can share with your viewers. Post this link in the video comments, so that the viewers need not write it down. Have a link tracking system like Bitly.

STEP 8: Repurposing live videos

Once you create a live video, you can use it to create new content for many other channels. This will help you reach more people with less effort!

As mentioned before, Facebook posts your live video to your profile once the broadcast is over. As for your Facebook Live video after the broadcast, you can still take the advantage of it by repurposing it in different channels.

• Upload your live video to YouTube: You can edit or trim your video to certain moments by using YouTube’s simple video editing tools and upload it there to reach a wider audience. Don’t forget to use YouTube’s features to add a branded watermark, action cards, a description, and tags.
• Use it in a blog article: If the live video is an educative content, you can either completely repurpose your live video into a blog article or embed the video in a blog article to support it.
• Provide your live video to featured Guests and artists: If you have collaborated with guests or artists in your live video, you can ask them to post it on their page so that their followers can view the video.
• Trim it into smaller sections: Find parts of your live videos which are very important and trim them to make 5-6 smaller stand alone videos. You can share these videos later on Facebook or Instagram.
• Create Images: If there are any quotable moments in your live video, create images with that quote and share it on Pinterest or Instagram.

Live Video is the in-thing people! It's very important that you leverage this trend right now before it becomes a common practice. A lot of effort was put into the making of this Ultimate Guide. Share this with your friends and colleagues so that they can make the most out of Live Videos!