The most commonly used buzzwords among marketers are “content marketing” “inbound marketing” “online marketing” etc. The core for all these activities is content. Though we say that a customer’s attention span is diminishing, it is a fact that there is a huge audience for information which does not sound salesy. Brands had started establishing themselves […]

With the evolution of web 2.0, engaging and effective content in all forms had taken the internet by storm. Businesses big and small are vying for their Customer’s attention by throwing in quality content in many forms like text, images and videos. Text and images had been thriving and the recent years has seen an […]

A Voice of the Helpless Entrepreneur “Hi, I am Jack, a startup entrepreneur. My search on how to make a viral explainer video has turned up to be a never ending research. I can hear you people voicing out to me ‘Start the video with a problem-solving approach’. I always start like it ,build a […]

A/B testing had proved to be an effective tool in video marketing for many companies. For a simple reason that it allows them to test more than one video at a time and find out what strategies works best for them. To increase traffic and to reduce bounce rates, A/B testing is a must. When […]

Looking for the secrets that make a video go wow? Here’s everything you must know about viral video marketing! Why Viral? Don’t we all love those fun videos packed full of rib tickling humor? Have you shared a video lately because of its unique message, imaginative appeal or creative factor? How important is it for […]