Did you know that music videos are the most-watched video type on YouTube?  60% of Americans aged 35 – 54 visit YouTube to watch music or  music-related videos. Whether it’s YouTube, Instagram, or Tiktok, music videos are usually at the top of the trend. If you want to make it big, you can’t miss […]

Have you ever wondered what the video on a company’s product page or homepage is called? Well, if you haven’t figured it out yet, then let me tell you what it is.  These are what we call the Explainer Videos! 🙂 They serve a primary purpose: to get people to understand what your product offering […]

Meet Pallavee Dutta, a marketing communications veteran from Bhopal, India.   She started her journey as a freelance creator in 2017. Today, Pallavee works with firms big and small to create content for their websites, articles, marketing collaterals, video scripts, and more.  Pallavee’s story is something we were delighted to hear as it was about one […]

A couple of years ago, one of my childhood friends who is visually impaired told me ‘ I failed out of college, I couldn’t cope-up’. But recently when I met her, she told me she was back in college and succeeding. Thanks to the advances in 508 compliant technology in the past few years that […]

A mom is certainly the most important person in everyone’s life. Be it a teacher for her kids, a chef for the family, a nurse when someone gets sick, a financial planner taking care of household expenses, or even a breadwinner in some homes, no one else can match the roles she takes in raising […]