It’s rarely a hustle free day for an HR personnel. They are constantly sifting through text-heavy applications to find the new recruit profiles, finding ways to engage the current employees, solving employee problems, training new recruits and what not? Though they consistently put in their best efforts, they keep finding themselves trapped in the never […]

The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]

Let’s start by trying to understand who a sales star is. An ideal definition in your mind now might be a person who has the ability to close each and every deal that comes their way. “ABC – Always Be Closing” Well, you probably won’t get that reference, if you haven’t seen the movie Glengarry […]

Bill Gates once quoted “Content is king”. This quote was mentioned as early as in March 1996 when ‘online content marketing’ was just an idea, yet to be implemented. Now, ‘Content‘ has become the essence of successful online marketing. It is not just a marketing tactic anymore, but a good old marketing practice that every […]

The very thought of a business meeting paints a picture of boredom in the minds of most employees. This is mainly because of never ending chain of long and boring ppts. The speaker faces an awkward situation of distracted listeners with looks astray on their watches or mobile phones. This scenario is common for all […]