Landing pages for most startups, act as the face of their company. As a marketer, it’s your duty to ensure that your website makes a mighty good first impression in order to convert a visitor to a paid user/customer quickly. So it’s very important to get the ingredients right to cook up a killer landing […]

Francesca Mahony works in the Marketing and Communications department at Zucchetti, a leading Italian software house in Europe. Zucchetti provides a variety of software solutions, from HR to Workforce management, from ERP to POS, from Access Control to E-commerce solutions for companies of different sizes and from sectors. A typical day for someone working in […]

Let’s face it! Everyone is bored of the traditional way businesses pitch their product to the potential customers. The structure of every explainer video is simple. It usually has a typical guy with his typical troubled tone coming on screen to tell how he had a very difficult time. Then, after a lot of hassle […]

Based in Haifa, Israel YG Creative is a content creation agency that specializes in producing creative content and repurposing textual content to compelling videos. Yael Gorchover, the founder of YG Creative is a creative entrepreneur. Prior to taking the freelancing route and launching YG Creative, Yael used to work for another startup venture. As the […]

The Script is the soul of your video. Even if you have kickass visuals, without a good script your video is bound to flop. If you analyze any video with more than a million views, you’ll see that they all have a strong script. Now don’t take my word for it. Let’s check out Hollywood! […]