Imagine that there is no curve in your smile, the horizon and the rainbow. How would it look? It would look as strange as an ocean without waves. Mathematically, it’s just a deviation. But it holds a great significance in life. Similarly, an animation tool without the ability to give a smooth curved animation path […]

The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]

Let’s start by trying to understand who a sales star is. An ideal definition in your mind now might be a person who has the ability to close each and every deal that comes their way. “ABC – Always Be Closing” Well, you probably won’t get that reference, if you haven’t seen the movie Glengarry […]

Bill Gates once quoted “Content is king”. This quote was mentioned as early as in March 1996 when ‘online content marketing’ was just an idea, yet to be implemented. Now, ‘Content‘ has become the essence of successful online marketing. It is not just a marketing tactic anymore, but a good old marketing practice that every […]

In the recent years, there has been a significant surge in the demand for good quality content online. Companies which understood this early and adopted a more content-driven marketing approach have grown leaps and bounds. And now, companies like HubSpot and Kissmetrics stand as a testament to the success that content driven approach to marketing […]