Do you know the secret behind the most shared videos on the internet? It must have had some winning formula that had earned it its cadre. It’s definitely the – headline. A headline is the gateway of your content (video or blog) and it creates the first impression about your piece of work. David Ogilvy […]

The tremendous impact shown by video marketing has multiplied its demand across the globe. Marketers are now trying to implement its use in most of the sought out methods of marketing. The recent effort of marketers is the use of videos in email. Email monks and Getresponse have done an research on how videos in […]

Ever wondered how you choose to watch movies? Out of a myriad of ways, people usually end up watching a movie after watching its trailer. Similarly, if you are an author, a good book trailer can help create the necessary buzz needed to attract curious bibliophiles on Day 1 of release. That’s great, but how […]

Setting up a startup is every entrepreneur’s dream. But surviving a startup is a tough job to do. It is estimated that approximately 90% of the startups fail due to various reasons. For startups to taste success, an innovative and a potent strategy to stand out among the competitors must be incorporated. Startups must utilize […]

21st century students (millennials) no longer feel yesteryear’s blackboard learning interesting. Why? because technology has shifted to a far more advanced level that could make learning more “qualitative and interactive” than the traditional teaching methods. Gen Z is fast paced with competitive benefits, and it’s now necessary to tune in students to suit today’s global […]