The most commonly used buzzwords among marketers are “content marketing” “inbound marketing” “online marketing” etc. The core for all these activities is content. Though we say that a customer’s attention span is diminishing, it is a fact that there is a huge audience for information which does not sound salesy. Brands had started establishing themselves […]

With the evolution of web 2.0, engaging and effective content in all forms had taken the internet by storm. Businesses big and small are vying for their Customer’s attention by throwing in quality content in many forms like text, images and videos. Text and images had been thriving and the recent years has seen an […]